PrestaShop Audit & Optimization
Is your PrestaShop store slow, are your sales plateauing, or are you unsure whether your site complies with European regulations? A professional PrestaShop audit is the first step to pinpointing exactly what's holding back your growth.
Know exactly where to invest for the best return.
At WePresta, we conduct thorough PrestaShop store audits from our base in Switzerland. Our approach covers six critical areas: performance, technical SEO, security, code quality, user experience, and regulatory compliance.
Every audit ends with a detailed report containing prioritized recommendations and a costed action plan.
Performance
Technical SEO
Security
Code Quality
User Experience
Compliance
What we audit
Six critical areas analyzed in depth for a complete view of your store.
Performance and Page Speed
Your store's speed has a direct impact on your revenue. Every additional second of load time drags down your conversion rate.
checklist What we measure
- check_circle Real load times for key pages (homepage, category, product, checkout)
- check_circle Core Web Vitals scores (LCP, FID, CLS) on mobile and desktop
- check_circle Slow and unoptimized SQL queries in the database
- check_circle Server configuration (cache, OPcache, Gzip/Brotli, CDN)
- check_circle Asset weight (images, CSS/JS, fonts)
- check_circle Impact of installed modules on rendering time
description What you get
A ranking of the most penalizing elements, each with an estimated speed gain after correction.
Technical SEO
Strong organic rankings start with a solid technical foundation. Many PrestaShop stores lose Google positions because of technical issues invisible to the eye but flagged by search engines.
checklist What we analyze
- check_circle URL structure and redirect management (301, 302, chains)
- check_circle Meta tags (title, description) and their uniqueness across the catalog
- check_circle Schema.org structured data (Product, BreadcrumbList, FAQPage)
- check_circle XML sitemap and robots.txt configuration
- check_circle Internal linking, orphan pages, crawl errors
- check_circle Indexation of filter pages, pagination, and URL parameters
- check_circle Mobile performance (Google mobile-first indexing)
description What you get
A prioritized list of technical SEO fixes with estimated impact on your visibility.
Security
PrestaShop stores are regular targets for cyberattacks. A security audit identifies vulnerabilities before they're exploited, protecting your customer data and your reputation.
checklist What we check
- check_circle PrestaShop, PHP, and MySQL versions (known vulnerabilities)
- check_circle Outdated modules or those with published security flaws
- check_circle File and folder permissions on the server
- check_circle HTTP security headers (CSP, HSTS, X-Frame-Options)
- check_circle Admin panel protection (URL, authentication, IP restrictions)
- check_circle SSL/TLS configuration and publicly exposed sensitive files
description What you get
A vulnerability report classified by severity (critical, high, medium, low) with recommended fixes.
Code Quality and Technical Debt
After years of development, module additions, and updates, PrestaShop stores accumulate technical debt. This debt slows down future development, complicates upgrades, and causes hard-to-diagnose bugs.
checklist What we examine
- check_circle Active overrides and their impact on maintainability
- check_circle Module conflicts (shared hooks, competing overrides)
- check_circle Theme adherence to PrestaShop best practices, PS 8/9 compatibility
- check_circle Abandoned or unmaintained modules still active
- check_circle Undocumented or poorly structured custom code
description What you get
A map of your technical debt with prioritized cleanup recommendations, essential if you're considering a migration to PrestaShop
User Experience and Conversion
A fast, well-ranked site isn't enough if the buying journey is poorly designed. We analyze your store from your customers' perspective to identify the friction points that hurt conversion.
checklist What we evaluate
- check_circle Full purchase journey (from homepage to order confirmation)
- check_circle Mobile usability (navigation, forms, buttons, touch targets)
- check_circle Checkout flow (steps, unnecessary fields, payment options)
- check_circle Product pages (information clarity, CTA, photos, reviews)
- check_circle Web accessibility (EAA compliance, usability for all audiences)
description What you get
Concrete UX recommendations with annotated screenshots showing the proposed improvements.
European Regulatory Compliance
European regulations are placing increasing obligations on e-commerce businesses. Non-compliance exposes your store to financial penalties and erodes customer trust.
checklist What we check
- check_circle EAA — European Accessibility Act compliance, mandatory since June 2025
- check_circle GPSR — General Product Safety Regulation, mandatory information on product pages
- check_circle DPP — Digital Product Passport readiness, required by the ESPR regulation
- check_circle VAT OSS — Correct application of European VAT rates under the One-Stop Shop scheme
- check_circle GDPR — Consent management, cookies, personal data handling
description What you get
A complete compliance status with regulatory deadlines and solutions for every non-compliant item, including our dedicated PrestaShop modules when they directly address the issue.
How the audit works
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1
Initial Discussion
We connect by video call or email to understand your context: your business goals, the issues you're facing, and the areas you want to prioritize. Free and non-binding.
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2
In-Depth Analysis
We analyze your PrestaShop store across all defined areas using professional tools (Lighthouse, GTmetrix, Screaming Frog) combined with human expertise.
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3
Report & Recommendations
You receive a structured PDF report covering each audited area with factual observations, severity levels, technical recommendations, and effort estimates.
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4
Review & Action Plan
We schedule a review call to walk through the report, answer your questions, and build a prioritized action plan based on your budget and goals.
Our Packages
Express Audit
A quick diagnostic to identify the most critical issues in your PrestaShop store.
- check_circle Includes: performance, security, quick compliance check
- description Deliverable: concise report with the top 10 priority actions
- schedule Timeline: 48 to 72 hours
- person Best for: merchants who want a fast overview before making decisions
Full Audit
An exhaustive analysis of your store across all six areas: performance, SEO, security, code, UX, and compliance.
- check_circle Includes: all six areas, full report, review call, prioritized action plan
- description Deliverable: 20 to 40-page PDF report with screenshots, metrics, and recommendations
- schedule Timeline: 5 to 10 business days depending on catalog size
- person Best for: merchants preparing a redesign, a migration, or looking to invest wisely
Why Choose WePresta
Deep Expertise
We don't use automated tools blindly. Our audit is conducted by PrestaShop experts who understand the platform's architecture inside out.
Data-Driven Approach
Our recommendations are based on tangible data and proven best practices, not guessing. We prioritize fixes based on impact.
Swiss Quality
Based in Wallis, Switzerland, we apply rigor and precision to every audit. We communicate clearly and transparently.
Performance Focused
Our ultimate goal is to improve your bottom line. We focus on the changes that will drive more conversions and revenue.
Frequently Asked Questions
Ready to Optimize?
Don't let a slow or buggy site cost you sales. Get a clear picture of your store's health today.
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